NJOY is a pioneer in vaping and a leader in revolution against combustible cigarettes. The brand was founded in 2006 and has continued to serve as an innovation and thought leader in the vaping industry. The company also holds a contract with the National Institute of Drug Abuse (NIDA) to supply a standard research electronic cigarette for use in independent, government-funded clinical studies in leading academic institutions in the U.S. - a project with enormous potential in the United States and across the world.